Online marketing is the practice of using web-based channels to broaden significance regarding a company’s brand, products, or services to its prospective clients. The ideas and methods used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. The intention of promotion is to reach probable customers through the channels where they spend their time reading, searching, shopping, and socializing online.
Widespread adoption of the internet for companies and personal use has generated new channels for advertising and marketing engagement, including those stated above. There are also many benefits and challenges in online marketing, which uses primarily digital mediums to attract, engage, and convert virtual visitors to customers.RDX helps its clients to reach to the end customers with regards to products and services.